Last week over a few drinks we got to talking about some of the amazing work that's being done out there in advertising and media land and how we should do a better job of sharing it so that we can all use it for inspiration.
And so the Rad Report was born. Every Friday (deadlines pending) we'll bring you our report on what's rad out there - campaigns, social memes and anything else that captures our attention.
Here's the first instalment - let us know what you think!
The resurgence of the zombie genre has hit pop culture in a big way, with Walking Dead rating big in the States, and Zombie Apocalypse survival kits being easily purchased (yes, honestly, Adria’s got one).
It also makes you realise you need a good vehicle.
I give it 4 out of 5 bites for production quality and stepping outside the standard boring efficiency messages.
As a proud owner of a real gas-guzzler it makes me realise that maybe I’m not totally prepared for the zombie apocalypse…
Everyone loves the Muppets, and the new Muppets movie brought our childhood favourites to a new generation.
This new generation is also at the age where they fall over a lot (no I’m not talking about newly drink-legal 18 year olds), and still believe that Mum can kiss a booboo better.
Bandaid did one better and used the Muppets to distract kids from their bumps and grazes by using an app and augmented reality to bring the characters out of the sticky plasters and onto interactive screens.
I personally love this, and being quite unco would have loved it to come out over here!